Last Updated on January 5, 2023 by Sam

Picking the right traffic source means growing your website’s presence and your business quickly. 

Despite organic searches being essential to your SEO ranking, it would take you a very long time to get users to visit your affiliate website if you’re just starting. 

Paid traffic is there to speed up this process. Read on to discover some of the best traffic sources you can use to grow your business in 2023.

Why Paid Affiliate Marketing Traffic Sources? 

While there are many sources that you can leverage for your marketing goals, using paid traffic is a growing trend among many affiliate marketers today. You just need to pay to get your website gradually become visible online, mostly in the form of advertisements. Doing so would be great if it is almost non-existent — you get instant traffic as you start paying. 

Here are the top affiliate marketing traffic sources you should try to make your business a success in 2023. 

1. PropellerAds

Established more than 11 years ago, PropellerAds is one of the most popular ad networks all over the world. It boasts coverage of more than one billion audiences and monthly tracked conversions of around 25 million. 

In addition, PropellerAds registers over 12 billion ad impressions per day in more than 195 GEOs.  It also attended Affiliate World Asia 2022.

Specialty

This ad network specializes in the verticals of dating, gaming, financial services, app installs, e-commerce, entertainment, and technology. 

On top of that, it also offers a self-serve platform, which allows you to configure your ad campaigns. Ad formats supported include banners, popunders, push notifications, mobile interstitials, in-page push, and onclick. 

Payment

PropellerAds requires a minimum deposit of $100 paid through Bank Cards, Payoneer, PayPal, Skrill, UnionPay, and Wire Transfers. Payment models supported include CPA, CPL, CPM, CPI, and CTV.  

2. Taboola

If you’re looking into lead generation and e-commerce, Taboola may be an excellent option. This native advertising traffic source was founded in 2007. Today, it generates more than half a million recommendations per second and works with over five hundred million active users worldwide.

Specialty

Taboola only focuses on native ads, including motion advertisements, and is well-known for being strict regarding content supported. 

The best thing about it is that it’s relatively more affordable than most other platforms and uses Deep Learning technology for advanced targeting. 

Payment

The usual minimum deposit is $100. The amount you have to pay depends on how many clicks or views your ads get per set period of time. 

Taboola allows you to use either a CPC or a CPM payment model. Your payments can be made in three ways: prepaid, monthly invoice, and automatic billing. 

3. Outbrain

Founded in 2006, Outbrain is one of the native advertising giants in today’s marketing world. It’s a listed company on the NASDAQ and has worked with top online platforms like The Washington Post, MSN, CNN, and Hearst. 

Outbrain generates 344 billion recommendations per month and covers more than fifty countries worldwide. 

Specialty

Outbrain specializes in creating native advertisements, which is the typical content marked with “Sponsored” on various platforms. In addition, it uses Smartads, utilizing targeted user interest, from standard ads to click-to-watch formats. 

Note that Outbrain prohibits sexual adult content, ads targeted to children under 16, fake news, and others. 

Payment

Outbrain supports automatic billing and prepayments. You can use your MasterCard, AMEX, or Visa credit card for automatic billing, while the supported methods for prepayments include Wire Transfer, ACH, and credit card. It requires a minimum deposit of$10 per day and runs on CPC. 

4. TrafficStars

TrafficStars was founded in 2014, growing into a big advertising network that generates more than four billion daily ad impressions today. 

It offers its advertising services via a self-serve platform, which is hailed great by many due to its user-friendly interface. Moreover, it also supports real-time stats and bidding.

Specialty

Ad formats supported by TrafficStars include banners, native ads, videos, popunders, interstitials, and push notifications. It also allows its users to track conversions and returns on investments. 

One of the best features of TrafficStars is that it uses customizable targeting, which you can configure depending on location, language, OS, browser, and other parameters.

Payment

TrafficStars requires a minimum deposit of $100 with a set minimum daily budget of $10 per campaign. It supports four payment models: CPC, CPM, Dynamic CPM, and CPMV (cost per 1000 views). 

In addition, TrafficStars supports payments made through Capitalist, CC, CoinGate, Paxum, and Wire Transfer. 

5. NotifyAI

NotifyAI started in 2019 as a platform where any marketer can manage their push notifications. It uses four common kinds of targeting techniques: gender, age, location, and day parting. 

While it only supports push notifications, NotifyAI generates more than 30 billion ad impressions per month. It won the SaaS Platform of the Year Award at the 2022 AGS Awards. 

This traffic source was a participant in big affiliate conferences like Contact.io and Affiliate World Asia 2022. 

Specialty

NotifyAI specializes in the verticals of finance, insurance, sweepstakes, lead generation, shopping, and auto. While push notifications are the only ad format that it supports, it does provide a high number of ad impressions to online users per month worldwide. 

NotifyAI also uses machine learning for optimized targeting in your campaigns. 

Payment

You can set up your campaigns on three cost models: CPM, CPA, and CPL. A great aspect of NotifyAI is the need for no startup fees and that you can set up your campaigns without other costs. 

6. Adsterra

Founded in 2013, Adsterra is one of the top CPA affiliate networks and advertising platforms all over the world. It manages traffic from more than 248 GEOs, offering over one billion ad impressions per day. 

You can start your campaigns through its self-serve platform. Plus, it provides 24/7 online support for its customers. 

Specialty

Adsterra supports banners, in-page push, native banners, popunders, social bars, and video ads. One of Adsterra’s best attributes is its set of more than 20 targeting options. On top of that, it also uses anti-AdBlock technology to ensure that your advertisement hits the right audience. 

Its high-performing verticals include finance, lead gen, VPN, gaming, software, and e-commerce.

Payment

You can set up your pricing models using CPA, CPC, CPM, CPL, and CPI. The minimum deposit depends on your chosen payment option. 

A $100 deposit is required for payments made through Capitalist, MasterCard, Paxum, UnionPay, and Visa. You may need to deposit $1000 if paying through a Wire Transfer. 

Best Traffic Sources 2023: Wrap Up

Building an affiliate marketing website that meets standard traffic rates can be difficult at the start. Fortunately, you can just buy your way to good web traffic via paid sources. If you’re looking to start delving into these traffic sources, visit our AMAttendees database to find the right contact at any of the companies we mentioned today.