We’re just months away from the most anticipated international digital marketing event: the Traffic and Conversion Summit. 

Since its inception in 2009, T&C Summit has brought together the most brilliant entrepreneurs, marketers, experts, and professionals around the world. This summit is the Elysium for marketing professionals to learn and exchange up-to-date trends, strategies, and tools to adapt and thrive in the ever-changing digital marketing industry.

If you’re wondering if this summit will help your business’s long-term growth, we’re here to give some glimpses of what to expect at the upcoming 2024 T&C Summit.

What is the Traffic and Conversion (T&C) Summit?

Induce traffic, promote conversion, and drive sales — this is the heart of the T&C Summit. Founded by Ryan Deiss over a decade ago, this event aims to provide a jam-packed discussion about the most effective tactics and tested strategies in digital marketing. 

The main highlight of the T&C Summit is its roster of digital commerce superstars. They share real-life examples and case studies to highlight how their marketing strategies can solve problems and make a difference. Big names like Martha Stewart, Magic Johnson, Marie Forleo, and Pat Flynn have already served as speakers at this summit.

Learning and inspiration — this is what T&C Summit guarantees to every attendee. An opportunity to learn how to maximize the latest trends in the fast-paced digital world, including artificial Intelligence, social media, search engine optimization, automation, and more. Furthermore, the speakers are great sources of inspiration to boost your business’s online presence and to help it strive in a competitive industry. 

Traffic and Conversion Summit Review: Schedule

The T&C Summit is taking place from January 9 to 11, 2024. It is a three-day event open to anyone interested in enriching their knowledge of digital marketing and networking, as well as to those who are looking to close deals with the top entrepreneurs of our generation. 

Registration starts either at 8 a.m. (on January 9) or 9 a.m. (on January 10 and 11). An opening keynote will jumpstart the event at around 10 a.m. Succeeding hours are dedicated to breakout sessions where attendees can talk with the speakers to provide them recommendations that are “tailored” to their business. 

From around 8 p.m. to 11 p.m. on the first day, there will be a VIP Networking Party. This is your chance to mingle with the most reputable professionals in the field of digital marketing. At the same time, on the second day, the official T&C party will take place. 

For the latest updates and announcements about the 2024 T&C Summit, visit their official Facebook page, LinkedIn profile, or website.

Traffic and Conversion Summit Review: Venue

For the 2024 T&C Summit, the convention will have a new home at Caesars Forum, 3911 Koval Ln., Las Vegas, Nevada. The previous 2019 and 2022 T&C Summits were held at the San Diego Convention Center in California. But for this year’s summit, the marketing gurus will rock Las Vegas, Nevada, with their groundbreaking digital marketing strategies.

Since T&C Summit is a three-day convention, we advise you to book hotel accommodations for your convenience. The organizers guaranteed on their website that they are working to secure discounted rates with hotels near the venue.

Traffic and Conversion Summit Review: Expected Attendees 

According to previous T&C Summits, this event was attended by various professionals, brands, and businesses, such as:

• Chief Executive Officers (CEOs)
• Investors
• Content Creators and Influencers
• Sales and Marketing Vice Presidents
• Online marketers and entrepreneurs
• D2C brands
• SEO specialists

We expect that these types of attendees will participate in the 2024 T&C Summit, and maybe several professionals from other related fields will also join the convention since it’s now larger and more exciting than ever before. 

***Visit our AMAttendees database to view attendees of previous T&C Summits.

Traffic and Convention Summit Review: Expected Guests

The official line-up for the 2024 T&C Summit has not yet been announced. But it will soon be revealed on the official T&C Summit website. 

If we refer to the previous 2022 T&C Summit, the expected guests of this three-day event will most likely consist of professionals with a great deal of experience in harnessing the power of digital marketing to drive engagement and turn it into sales. They offer various strategies to outlast the algorithm changes on top social media and search engine platforms, including Google, Instagram, Facebook, and TikTok.  

According to the T&C Summit website, guest speakers will be covering eight different content tracks for digital marketers:

• Search Engine Optimization (SEO)
• Artificial Intelligence (AI)
• Paid Traffic
• Social and Influencer marketing
• Direct to Consumer (DTC) and Ecommerce
• Digital marketing tools and tactics
• Agencies only
• Email marketing and automation

You also have the chance not only to learn from the marketing pros but also to create lasting corporate partnerships and networks with them. If you avail yourself of a VIP pass for the 2024 T&C Summit, you can socialize with the leading digital entrepreneurs in the VIP lounge and ask them for their in-depth analysis and recommendations for your business’s growth. 

On top of that, the 2024 T&C Summit is a great opportunity to meet like-minded peers that can help you figure out the next direction of your business. There’s a great deal of learning opportunities at this convention that you must not miss out on. 

Should I attend the 2024 Traffic and Conversion Summit?

The T&C Summit is dedicated to people who are dreaming of harnessing the full potential of digital marketing to increase traffic and conversion, which leads to higher sales. If you’re aspiring to have your business stand out from the competition, the T&C Summit is your key to achieving this dream. 

But we understand if you have some doubts or hesitations about joining this event. After all, the registration fee is quite pricey. 

However, think of this convention as a priceless investment since you will be learning from the smartest people in the field of digital marketing. They provide foolproof tactics that can help your business not only withstand but also to take advantage of the recent changes in the corporate world. 

You will also have this once in a lifetime opportunity to meet successful and reputable entrepreneurs, consultants, and marketers in real-life. Use this opportunity to build networking privileges and forge strategic partnerships that will help your business make its way to the top. Perhaps your learnings from this summit will be your stepping stone to becoming the next top digital marketer of our generation. 

Traffic and Conversion Summit Review: How to Participate

You may avail of the All Access ($895), VIP ($1,595), or Ultimate VIP ($4,995) to participate in the T&C Summit. These three types of tickets provide you full access to the different content tracks and 45+ sessions that cover the latest trends in the world of digital marketing. But the two VIP tickets give you the privilege to join and socialize at the official VIP party.

However, if you want to have full access to all T&C Summit recordings, the Ultimate VIP is the best ticket for you. This type of ticket also grants you one backstage pass with your chosen keynote speaker.

Traffic and Conversion Summit Review: Wrap Up

Gain a full advantage against your competitors and climb your way to the top by utilizing the full potential of digital marketing. The T&C Summit is a three-day convention that will unlock several learning opportunities to take advantage of digital technology to increase traffic, conversion, and sales. 

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